Born naked & the rest is drag.
Outreach This Creator For FreeFollowers
5.9M
Following
154
Total Posts
Engagement Rate
2.73%
Avg Likes
160,211
Avg Comments
Reaching 5.9M followers on Instagram, RuPaul is a verified Instagram creator based in United States. To date RuPaul has posted 791 times, currently around 5 posts a week. Typical posts draw 160,211 likes and 1,889 comments, putting engagement at 2.73%.
Rupaulofficial's Instagram presence spans 791 posts and 5.9M followers, profiling it as a creator account.
A typical post by Rupaulofficial collects about 160,211 likes and 1,889 comments, roughly one interaction for every 37 followers.
The audience comments once per 85 likes on average, an audience that mostly engages through likes.
Rupaulofficial's recent cadence works out to about 5 posts per week.
Rupaulofficial follows only 154 accounts while being followed by 5.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$57,000–$110,000
Based on 5.9M followers and a 2.73% engagement rate, a single sponsored post by Rupaulofficial is worth an estimated $57,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rupaulofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.73% | 1.02% |
| Average likes | 160,211 | 25,711 |
| Average comments | 1,889 | 376 |
| Posts per week | 5.11 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rupaulofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.73% | 0.81% |
| Average likes | 160,211 | 19,158 |
| Average comments | 1,889 | 344 |
| Posts per week | 5.11 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
RuPaul is a verified Instagram creator based in United States on Instagram, with 5.9M followers.
RuPaul posts on Instagram as @rupaulofficial.
RuPaul has 5,935,494 followers on Instagram (5.9M) as of Jul 15, 2026.
RuPaul's engagement rate is 2.73%, calculated from average likes and comments per post relative to followers.
Posts by RuPaul average 160,211 likes and 1,889 comments.
RuPaul posts about 5 times per week on average.
RuPaul is registered as a creator account on Instagram and is verified.
RuPaul's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. RuPaul carries the blue verified badge on Instagram.
A sponsored post from RuPaul is estimated at $57,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
791
1,889
Posts / Week
5.11
Growth Score
54.6 / 100
Follower Ratio
38542.2×
Engagement
0.11%
