Webflow is the agentic web marketing platform for high-performing brands. Share what you’re building with
Followers
163.9K
Following
454
Total Posts
Engagement Rate
0.77%
Avg Likes
1,242
Avg Comments
Reaching 163.9K followers on Instagram, Webflow is a verified Business brand. To date Webflow has posted 1,541 times, currently less than one post a week. Engagement runs at 0.77%, or about 1,242 likes and 16 comments per post.
Webflow shows up in the InstME index as a Business account, 163.9K followers, 1,541 posts.
Webflow has an engagement rate of 0.77%, which is below the median of 1.25% for Business accounts with 100K–1M followers, based on 1,742 accounts in the InstME index.
The like-to-comment split is roughly 79 to one, indicating an audience that mostly engages through likes.
Webflow currently publishes less than one post per week.
Webflow follows only 454 accounts while being followed by 163.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$570–$1,100
Based on 163.9K followers and a 0.77% engagement rate, a single sponsored post by Webflow is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Webflow | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.25% |
| Average likes | 1,242 | 2,990 |
| Average comments | 16 | 92 |
| Posts per week | 0.24 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Webflow is a verified business brand on Instagram, with 163.9K followers.
Webflow has 163,938 followers on Instagram (163.9K) as of Aug 30, 2026.
Webflow's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Webflow average 1,242 likes and 16 comments.
Webflow posts less than once a week on average.
Webflow is registered as a business account on Instagram and is verified.
Webflow is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,541 posts.
Yes. Webflow carries the blue verified badge on Instagram.
A sponsored post from Webflow is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,541
16
Posts / Week
0.24
Growth Score
15.4 / 100
Last Post
4 days ago
483.1K
Engagement
0.74%
