The most accurate source in weather. Get the app (p.s. it’s not the one that came with your phone)
Outreach This Creator For FreeFollowers
2M
Following
308
Total Posts
Engagement Rate
0.97%
Avg Likes
19,474
Avg Comments
The Weather Channel is a verified Media brand on Instagram, tracked in the InstME index with 2M followers. The Weather Channel has shared 10,691 posts to date, currently around 11 posts a week. Typical posts draw 19,474 likes and 450 comments, putting engagement at 0.97%.
The Media account Weatherchannel has posted 10,691 times on Instagram and drawn 2M followers.
Each post from Weatherchannel averages 19,474 likes and 450 comments, or about one interaction per 103 followers.
Followers weigh in with a comment about every 43 likes, a healthy amount of conversation.
Posting frequency for Weatherchannel sits at about 11 posts per week, more than one per day.
The account follows just 308 others against 2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,200–$13,000
Based on 2M followers and a 0.97% engagement rate, a single sponsored post by Weatherchannel is worth an estimated $7,200–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media
| Metric | Weatherchannel | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.02% |
| Average likes | 19,474 | 25,711 |
| Average comments | 450 | 376 |
| Posts per week | 10.65 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Weather Channel is a verified media brand on Instagram, with 2M followers.
The Weather Channel posts on Instagram as @weatherchannel.
The Weather Channel has 2,044,728 followers on Instagram (2M) as of Jul 15, 2026.
The Weather Channel's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers.
Posts by The Weather Channel average 19,474 likes and 450 comments.
The Weather Channel posts about 11 times per week on average.
The Weather Channel is registered as a business account on Instagram and is verified.
The Weather Channel is categorized as a media account in the InstME index, based on the profile's bio and Instagram category across 10,691 posts.
Yes. The Weather Channel carries the blue verified badge on Instagram.
10,691
450
Posts / Week
10.65
Growth Score
19.4 / 100
Follower Ratio
6638.7×
Engagement
0.1%
A sponsored post from The Weather Channel is estimated at $7,200 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
