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Followers
3.4M
Following
264
Total Posts
Engagement Rate
0.78%
Avg Likes
26,318
Avg Comments
On Instagram, SHIT YOU SHOULD CARE ABOUT is a verified Media brand based in New Zealand with an audience of 3.4M. SHIT YOU SHOULD CARE ABOUT has shared 6,957 posts to date, currently less than one post a week. Typical posts draw 26,318 likes and 322 comments, putting engagement at 0.78%.
On Instagram, Shityoushouldcareabout runs a Media account that has published 6,957 posts and gathered 3.4M followers.
A typical post by Shityoushouldcareabout collects about 26,318 likes and 322 comments, roughly one interaction for every 129 followers.
Followers leave about one comment for every 82 likes, an audience that mostly engages through likes.
In recent weeks Shityoushouldcareabout has kept to less than one post per week.
Shityoushouldcareabout follows only 264 accounts while being followed by 3.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.4M followers and a 0.78% engagement rate, a single sponsored post by Shityoushouldcareabout is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media
| Metric | Shityoushouldcareabout | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.02% |
| Average likes | 26,318 | 25,711 |
| Average comments | 322 | 376 |
| Posts per week | 0.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
SHIT YOU SHOULD CARE ABOUT is a verified media brand based in New Zealand on Instagram, with 3.4M followers.
SHIT YOU SHOULD CARE ABOUT posts on Instagram as @shityoushouldcareabout.
SHIT YOU SHOULD CARE ABOUT has 3,432,399 followers on Instagram (3.4M) as of Apr 23, 2026.
SHIT YOU SHOULD CARE ABOUT's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by SHIT YOU SHOULD CARE ABOUT average 26,318 likes and 322 comments.
SHIT YOU SHOULD CARE ABOUT posts less than once a week on average.
SHIT YOU SHOULD CARE ABOUT is registered as a business account on Instagram and is verified.
SHIT YOU SHOULD CARE ABOUT is categorized as a media account in the InstME index, based on the profile's bio and Instagram category across 6,957 posts.
6,957
322
Posts / Week
0.29
Growth Score
15.6 / 100
Follower Ratio
13001.5×
Engagement
0.06%
SHIT YOU SHOULD CARE ABOUT's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SHIT YOU SHOULD CARE ABOUT carries the blue verified badge on Instagram.
A sponsored post from SHIT YOU SHOULD CARE ABOUT is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
