Official Account for WBZ-TV. A greater Boston starts here. Breaking News & NEXT Weather. Go Pats! 📧 📷 Tag pics
WBZ News | CBS News Boston runs a verified business account account with 142.8K followers on Instagram. To date WBZ News | CBS News Boston has posted 11,228 times, currently around 2 posts a week. Typical posts draw 64,703 likes and 1,278 comments, putting engagement at 46.21%.
The business account Wbztv has posted 11,228 times on Instagram and drawn 142.8K followers.
Wbztv lands in the top 1% on engagement, 46.21% against the 100K–1M followers cohort.
The comment-to-like ratio works out to one comment per 51 likes, pointing to a healthy amount of conversation.
Posting frequency for Wbztv sits at about one post per week.
Wbztv comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 555 others against 142.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,000–$3,700
Based on 142.8K followers and a 46.21% engagement rate, a single sponsored post by Wbztv is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Wbztv | Cohort median |
|---|---|---|
| Engagement rate | 46.21% | 1.25% |
| Average likes | 64,703 | 2,985 |
| Average comments | 1,278 | 73 |
| Posts per week | 1.72 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WBZ News | CBS News Boston is a verified Instagram brand on Instagram, with 142.8K followers.
WBZ News | CBS News Boston posts on Instagram as @wbztv.
WBZ News | CBS News Boston has 142,781 followers on Instagram (142.8K) as of Jul 15, 2026.
WBZ News | CBS News Boston's engagement rate is 46.21%, calculated from average likes and comments per post relative to followers.
Posts by WBZ News | CBS News Boston average 64,703 likes and 1,278 comments.
WBZ News | CBS News Boston posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of WBZ News | CBS News Boston's followers are low-quality or inactive, giving an audience-quality score of 100/100.
WBZ News | CBS News Boston is registered as a business account on Instagram and is verified.
Total Posts
11,228
Avg Comments
1,278
427.3K
Engagement
6.52%
Yes. WBZ News | CBS News Boston carries the blue verified badge on Instagram.
A sponsored post from WBZ News | CBS News Boston is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
