The Washington, DC area's source for local business news & events. Part of the American City Business Journals network.
Washington Business Journal is a verified Business brand based in United States. The account has built 9.4K followers on Instagram. To date Washington Business Journal has posted 1,302 times, currently around 7 posts a week. Posts average 109 likes and 6 comments, an engagement rate of 1.21%.
As a Business account, Wbjnewsroom reaches 9.4K followers on Instagram across 1,302 published posts.
Among 5,774 Business accounts with 1K–10K followers in the InstME index, Wbjnewsroom's 1.21% engagement rate comes in in the bottom quarter (median: 4.58%).
One comment lands for every 20 likes, which reads as an unusually discussion-heavy audience.
Wbjnewsroom maintains a rhythm of about 7 posts per week, more than one per day.
The account follows just 59 others against 9.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$40–$74
Based on 9.4K followers and a 1.21% engagement rate, a single sponsored post by Wbjnewsroom is worth an estimated $40–$74. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Wbjnewsroom | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 4.58% |
| Average likes | 109 | 120 |
| Average comments | 6 | 13 |
| Posts per week | 7.2 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wbjnewsroom | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 2.28% |
| Average likes | 109 | 74 |
| Average comments | 6 | 8 |
| Posts per week | 7.2 | 0.33 |
Median values from 768 Business accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Washington Business Journal is a verified business brand based in United States on Instagram, with 9.4K followers.
Washington Business Journal posts on Instagram as @wbjnewsroom.
Washington Business Journal has 9,419 followers on Instagram (9.4K) as of Sep 5, 2026.
Washington Business Journal's engagement rate is 1.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Washington Business Journal average 109 likes and 6 comments.
Washington Business Journal posts about 7 times per week on average.
Washington Business Journal is registered as a business account on Instagram and is verified.
Washington Business Journal is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,302 posts.
Avg Comments
6
Engagement
0.58%
Washington Business Journal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Washington Business Journal carries the blue verified badge on Instagram.
A sponsored post from Washington Business Journal is estimated at $40 to $74. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
