A leading global entertainment company offering the most differentiated and complete portfolio of content across TV, film, streaming and gaming.
Warner Bros. Discovery runs a verified Gaming brand account with 430.9K followers on Instagram. Warner Bros. Discovery has shared 1,772 posts to date, currently around 4 posts a week. Engagement runs at 0.78%, or about 3,351 likes and 20 comments per post.
As a Gaming account, Wbd reaches 430.9K followers on Instagram across 1,772 published posts.
Among 594 Gaming accounts with 100K–1M followers in the InstME index, Wbd's 0.78% engagement rate comes in in the bottom quarter (median: 3.42%).
Roughly one in 168 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Wbd sits at about 4 posts per week.
The account follows just 472 others against 430.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,500–$2,800
Based on 430.9K followers and a 0.78% engagement rate, a single sponsored post by Wbd is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Wbd | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 3.42% |
| Average likes | 3,351 | 9,433 |
| Average comments | 20 | 139 |
| Posts per week | 3.79 | 0.61 |
Median values from 594 Gaming accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Warner Bros. Discovery is a verified gaming brand on Instagram, with 430.9K followers.
Warner Bros. Discovery posts on Instagram as @wbd.
Warner Bros. Discovery has 430,862 followers on Instagram (430.9K) as of Apr 24, 2026.
Warner Bros. Discovery's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.42%) for Gaming accounts with 100K–1M followers in the InstME index.
Posts by Warner Bros. Discovery average 3,351 likes and 20 comments.
Warner Bros. Discovery posts about 4 times per week on average.
Warner Bros. Discovery is registered as a business account on Instagram and is verified.
Warner Bros. Discovery is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 1,772 posts.
Total Posts
1,772
Avg Comments
20
Engagement
0.69%
Yes. Warner Bros. Discovery carries the blue verified badge on Instagram.
A sponsored post from Warner Bros. Discovery is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
