🇨🇦 exploring North America's wildest places 📍on the road in Newfoundland & Labrador 🎥 cinematic adventure travel films↓
Reaching 6.6K followers on Instagram, Kyle Heddle & Alannah MacLean🇨🇦 is a verified Travel creator based in Canada. Kyle Heddle & Alannah MacLean🇨🇦 has shared 472 posts to date, currently less than one post a week. Posts average 745 likes and 29 comments, an engagement rate of 11.75%.
Wayoftheroads operates a Travel account on Instagram, pairing 6.6K followers with 472 posts.
Against 2,015 Travel accounts with 1K–10K followers in the InstME index, Wayoftheroads's 11.75% engagement rate lands in the top quarter (median: 4.16%).
For roughly every 26 likes there is one comment, a healthy amount of conversation.
Wayoftheroads keeps a posting cadence of less than one post per week.
Quality checks give Wayoftheroads 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$92–$170
Based on 6.6K followers and a 11.75% engagement rate, a single sponsored post by Wayoftheroads is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Wayoftheroads | Cohort median |
|---|---|---|
| Engagement rate | 11.75% | 4.16% |
| Average likes | 745 | 110 |
| Average comments | 29 | 10 |
| Posts per week | 0.23 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wayoftheroads | Cohort median |
|---|---|---|
| Engagement rate | 11.75% | 4.08% |
| Average likes | 745 | 133 |
| Average comments | 29 | 10 |
| Posts per week | 0.23 | 0.26 |
Median values from 31 Travel accounts in Canada with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
Kyle Heddle & Alannah MacLean🇨🇦 is a verified travel creator based in Canada on Instagram, with 6.6K followers.
Kyle Heddle & Alannah MacLean🇨🇦 posts on Instagram as @wayoftheroads.
Kyle Heddle & Alannah MacLean🇨🇦 has 6,590 followers on Instagram (6.6K) as of Aug 26, 2026.
Kyle Heddle & Alannah MacLean🇨🇦's engagement rate is 11.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.16%) for Travel accounts with 1K–10K followers in the InstME index.
Posts by Kyle Heddle & Alannah MacLean🇨🇦 average 745 likes and 29 comments.
Kyle Heddle & Alannah MacLean🇨🇦 posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Kyle Heddle & Alannah MacLean🇨🇦's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
472
Avg Comments
29
More women than men · mostly 25–44
Typical for Travel creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
13.1K
Engagement
53.81%
Kyle Heddle & Alannah MacLean🇨🇦 is registered as a creator account on Instagram and is verified.
Kyle Heddle & Alannah MacLean🇨🇦 is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 472 posts.
Kyle Heddle & Alannah MacLean🇨🇦's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kyle Heddle & Alannah MacLean🇨🇦 carries the blue verified badge on Instagram.
A sponsored post from Kyle Heddle & Alannah MacLean🇨🇦 is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
