When modern nomads travel 🌞 A new take on beach-worthy essentials ♻️ Est. Copenhagen 2020
Outreach This Creator For FreeOn Instagram, WAY is a Travel brand with an audience of 4.1K. To date WAY has posted 682 times, currently around 2 posts a week. Posts average 16 likes and 2 comments, an engagement rate of 0.45%.
With 4.1K followers across 682 posts, Waycph is one of the Travel accounts tracked in the InstME index.
Waycph records a 0.45% engagement rate, in the bottom quarter (median: 4.16%) for the 2,015 Travel accounts with 1K–10K followers tracked in the InstME index.
In recent weeks Waycph has kept to about 2 posts per week.
Quality checks give Waycph 82/100; around 15% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$15–$27
Based on 4.1K followers and a 0.45% engagement rate, a single sponsored post by Waycph is worth an estimated $15–$27. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Waycph | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 4.16% |
| Average likes | 16 | 110 |
| Average comments | 2 | 10 |
| Posts per week | 2.18 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
WAY is a travel brand on Instagram, with 4.1K followers.
WAY posts on Instagram as @waycph.
WAY has 4,143 followers on Instagram (4.1K) as of Aug 27, 2026.
WAY's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.16%) for Travel accounts with 1K–10K followers in the InstME index.
Posts by WAY average 16 likes and 2 comments.
WAY posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of WAY's followers are low-quality or inactive, giving an audience-quality score of 82/100.
WAY is registered as a business account on Instagram.
Total Posts
682
Avg Comments
2
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
12.3K
Engagement
1.75%
WAY is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 682 posts.
A sponsored post from WAY is estimated at $15 to $27. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
