Bakery and Seasonal Pasta open every day Kallio, Agricolankatu 9 Herttoniemi @way_herttoniemi Old Market Hall, Helsinki
Outreach This Creator For FreeOn Instagram, WAY is a Food brand with an audience of 54.6K. WAY has shared 1,446 posts to date, currently around 3 posts a week. Posts average 748 likes and 3 comments, an engagement rate of 1.38%.
Way_bakery's Instagram presence spans 1,446 posts and 54.6K followers, profiling it as a Food account.
Way_bakery has an engagement rate of 1.38%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
For roughly every 299 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Way_bakery has kept to about 3 posts per week.
Way_bakery follows only 85 accounts while being followed by 54.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$260–$490
Based on 54.6K followers and a 1.38% engagement rate, a single sponsored post by Way_bakery is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Way_bakery | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 0.75% |
| Average likes | 748 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 3 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
WAY is a food brand on Instagram, with 54.6K followers.
WAY posts on Instagram as @way_bakery.
WAY has 54,576 followers on Instagram (54.6K) as of Jul 14, 2026.
WAY's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by WAY average 748 likes and 3 comments.
WAY posts about 3 times per week on average.
WAY is registered as a business account on Instagram.
WAY is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,446 posts.
Total Posts
1,446
Avg Comments
3
Engagement
0.07%
A sponsored post from WAY is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
