Bakery and Seasonal Pasta open every day Kallio, Agricolankatu 9 Herttoniemi @way_herttoniemi Old Market Hall, Helsinki
Outreach This Creator For FreeOn Instagram, WAY is a business account with an audience of 54.6K. WAY has shared 1,446 posts to date, currently around 3 posts a week. Posts average 748 likes and 3 comments, an engagement rate of 1.38%.
Way_bakery's Instagram presence spans 1,446 posts and 54.6K followers, profiling it as a business account.
Way_bakery's posts draw around 748 likes and 3 comments each, close to one interaction for every 73 followers.
For roughly every 299 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Way_bakery has kept to about 3 posts per week.
Way_bakery follows only 85 accounts while being followed by 54.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$260–$490
Based on 54.6K followers and a 1.38% engagement rate, a single sponsored post by Way_bakery is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Way_bakery | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.45% |
| Average likes | 748 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 3 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
WAY is a Instagram brand on Instagram, with 54.6K followers.
WAY posts on Instagram as @way_bakery.
WAY has 54,576 followers on Instagram (54.6K) as of Jul 14, 2026.
WAY's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers.
Posts by WAY average 748 likes and 3 comments.
WAY posts about 3 times per week on average.
WAY is registered as a business account on Instagram.
A sponsored post from WAY is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,446
Avg Comments
3
Engagement
11.78%
