by @wearetwinset Your every day wardrobe staples, elevated 🙌🏼
Followers
158.8K
Following
1.5K
Total Posts
Engagement Rate
0.04%
Avg Likes
58
Avg Comments
WAT THE BRAND is a verified Fashion brand, with 158.8K followers on Instagram. The account posts mainly around fashion and tech topics. To date WAT THE BRAND has posted 3,167 times, currently around 12 posts a week. Engagement runs at 0.04%, or about 58 likes and 2 comments per post.
With 158.8K followers across 3,167 posts, Watthebrand is one of the Fashion accounts tracked in the InstME index.
Watthebrand records a 0.04% engagement rate, in the bottom quarter (median: 0.86%) for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 37 likes, a healthy amount of conversation.
Watthebrand currently publishes about 12 posts per week, more than one per day.
Watthebrand keeps its following list short (1,480) relative to 158.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$560–$1,000
Based on 158.8K followers and a 0.04% engagement rate, a single sponsored post by Watthebrand is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Watthebrand | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.86% |
| Average likes | 58 | 1,969 |
| Average comments | 2 | 58 |
| Posts per week | 11.59 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WAT THE BRAND is a verified fashion brand on Instagram, with 158.8K followers.
WAT THE BRAND posts on Instagram as @watthebrand.
WAT THE BRAND has 158,771 followers on Instagram (158.8K) as of Jul 15, 2026.
WAT THE BRAND's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by WAT THE BRAND average 58 likes and 2 comments.
WAT THE BRAND posts about 12 times per week on average.
WAT THE BRAND is registered as a business account on Instagram and is verified.
WAT THE BRAND is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 3,167 posts.
Yes. WAT THE BRAND carries the blue verified badge on Instagram.
3,167
2
Posts / Week
11.59
Growth Score
0.8 / 100
Follower Ratio
107.3×
Engagement
7.5%
A sponsored post from WAT THE BRAND is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
