The magazine Washington lives by. Your guide to all things DC 🌸 Share your DC photos with us 📸
Followers
399.9K
Following
1.6K
Total Posts
Engagement Rate
0.18%
Avg Likes
724
Avg Comments
Washingtonian is a verified business account on Instagram based in United States, tracked in the InstME index with 399.9K followers. To date Washingtonian has posted 9,001 times, currently less than one post a week. Engagement runs at 0.18%, or about 724 likes and 13 comments per post.
Counting 399.9K followers and 9,001 posts, Washingtonianmag sits in the InstME index as a business account.
A 0.18% engagement rate leaves Washingtonianmag in the bottom 17% compared with accounts with 100K–1M followers.
One comment lands for every 55 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Washingtonianmag's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 399.9K followers but only 1,606 accounts followed back, Washingtonianmag shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 399.9K followers and a 0.18% engagement rate, a single sponsored post by Washingtonianmag is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Washingtonianmag | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 724 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 0.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Washingtonianmag | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.86% |
| Average likes | 724 | 2,003 |
| Average comments | 13 | 56 |
| Posts per week | 0.48 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Washingtonian is a verified Instagram brand based in United States on Instagram, with 399.9K followers.
Washingtonian posts on Instagram as @washingtonianmag.
Washingtonian has 399,862 followers on Instagram (399.9K) as of Jul 15, 2026.
Washingtonian's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Washingtonian average 724 likes and 13 comments.
Washingtonian posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Washingtonian's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Washingtonian is registered as a business account on Instagram and is verified.
Washingtonian's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,001
13
Posts / Week
0.48
Growth Score
3.6 / 100
ER Rank
17th
Engagement
0.12%
Yes. Washingtonian carries the blue verified badge on Instagram.
A sponsored post from Washingtonian is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
