Welcome to the official Volkswagen UK account. Which? Awards 2026 Electric Car Brand of the Year.
Followers
122.3K
Following
642
Total Posts
Engagement Rate
0.23%
Avg Likes
270
Avg Comments
Reaching 122.3K followers on Instagram, Volkswagen UK is a verified Automotive brand. The account has published 327 posts, currently around 6 posts a week. Typical posts draw 270 likes and 6 comments, putting engagement at 0.23%.
With 122.3K followers across 327 posts, Volkswagen_uk is one of the Automotive accounts tracked in the InstME index.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Volkswagen_uk's 0.23% engagement rate lands in the bottom quarter (median: 1.12%).
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
Volkswagen_uk's recent cadence works out to about 6 posts per week.
Volkswagen_uk keeps its following list short (642) relative to 122.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 122.3K followers and a 0.23% engagement rate, a single sponsored post by Volkswagen_uk is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Volkswagen_uk | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.12% |
| Average likes | 270 | 2,576 |
| Average comments | 6 | 48 |
| Posts per week | 5.6 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Volkswagen UK is a verified automotive brand on Instagram, with 122.3K followers.
Volkswagen UK posts on Instagram as @volkswagen_uk.
Volkswagen UK has 122,310 followers on Instagram (122.3K) as of Jul 10, 2026.
Volkswagen UK's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Volkswagen UK average 270 likes and 6 comments.
Volkswagen UK posts about 6 times per week on average.
Volkswagen UK is registered as a business account on Instagram and is verified.
Volkswagen UK is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 327 posts.
Yes. Volkswagen UK carries the blue verified badge on Instagram.
327
6
Posts / Week
5.6
Growth Score
4.6 / 100
Follower Ratio
190.5×
Engagement
0.45%
A sponsored post from Volkswagen UK is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
