The 2026 @MTV #VMAs splash down: Sunday, September 27th on CBS & Paramount+ 🚀
Followers
1.9M
Following
986
Total Posts
Engagement Rate
4.41%
Avg Likes
83,577
Avg Comments
Video Music Awards is a verified Music brand. The account has built 1.9M followers on Instagram. To date Video Music Awards has posted 1,721 times, currently less than one post a week. Engagement runs at 4.41%, or about 83,577 likes and 468 comments per post.
Counting 1.9M followers and 1,721 posts, Vmas sits in the InstME index as a Music account.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Vmas's 4.41% engagement rate is in the top quarter (median: 1.04%).
Followers weigh in with a comment about every 179 likes, an audience that mostly engages through likes.
Vmas's output runs to less than one post per week.
At 100/100 on audience quality, Vmas carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 1.9M followers but only 986 accounts followed back, Vmas shows the ratio of a well-established account.
Estimated sponsored-post value
$27,000–$50,000
Based on 1.9M followers and a 4.41% engagement rate, a single sponsored post by Vmas is worth an estimated $27,000–$50,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vmas | Cohort median |
|---|---|---|
| Engagement rate | 4.41% | 1.04% |
| Average likes | 83,577 | 25,754 |
| Average comments | 468 | 441 |
| Posts per week | 0.38 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Video Music Awards is a verified music brand on Instagram, with 1.9M followers.
Video Music Awards posts on Instagram as @vmas.
Video Music Awards has 1,904,771 followers on Instagram (1.9M) as of Jul 9, 2026.
Video Music Awards's engagement rate is 4.41%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Video Music Awards average 83,577 likes and 468 comments.
Video Music Awards posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Video Music Awards's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Video Music Awards is registered as a business account on Instagram and is verified.
1,721
468
Posts / Week
0.38
Growth Score
88.2 / 100
Audience Score
100 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
3.43%
Video Music Awards is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,721 posts.
Yes. Video Music Awards carries the blue verified badge on Instagram.
A sponsored post from Video Music Awards is estimated at $27,000 to $50,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
