Find your fave natural, organic, eco-friendly, cruelty-free & allergen-friendly items for less!
Followers
83.9K
Following
887
Total Posts
Engagement Rate
0.09%
Avg Likes
44
Avg Comments
Vitacost.com is a verified business account. The account has built 83.9K followers on Instagram. Vitacost.com has shared 5,258 posts to date, currently around 3 posts a week. Posts average 44 likes and 28 comments, an engagement rate of 0.09%.
Vitacost has built an audience of 83.9K followers on Instagram over 5,258 posts as a business account.
Benchmarked against accounts with 10K–100K followers, the 0.09% engagement rate Vitacost posts is in the bottom 8%.
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Posting frequency for Vitacost sits at about 3 posts per week.
On audience quality, Vitacost lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
Estimated sponsored-post value
$290–$550
Based on 83.9K followers and a 0.09% engagement rate, a single sponsored post by Vitacost is worth an estimated $290–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Vitacost | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.45% |
| Average likes | 44 | 339 |
| Average comments | 28 | 18 |
| Posts per week | 3.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Vitacost.com is a verified Instagram brand on Instagram, with 83.9K followers.
Vitacost.com posts on Instagram as @vitacost.
Vitacost.com has 83,923 followers on Instagram (83.9K) as of Apr 23, 2026.
Vitacost.com's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Vitacost.com average 44 likes and 28 comments.
Vitacost.com posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of Vitacost.com's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Vitacost.com is registered as a business account on Instagram and is verified.
Yes. Vitacost.com carries the blue verified badge on Instagram.
5,258
28
Posts / Week
3.23
Growth Score
1.8 / 100
ER Rank
8th
Engagement
0.28%
A sponsored post from Vitacost.com is estimated at $290 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
