📊 Data-driven visual content that explains the trends shaping our world 📲 Creator on @voronoiapp
Outreach This Creator For FreeFollowers
408K
Following
70
Total Posts
Engagement Rate
0.51%
Avg Likes
2,003
Avg Comments
Reaching 408K followers on Instagram, Visual Capitalist is a Lifestyle brand. The account has published 2,415 posts, currently around 8 posts a week. Typical posts draw 2,003 likes and 74 comments, putting engagement at 0.51%.
Tracked in the InstME index, Visualcap is a Lifestyle account with 408K followers and a back catalogue of 2,415 posts.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Visualcap's 0.51% engagement rate lands in the bottom quarter (median: 2.99%).
The audience comments once per 27 likes on average, a healthy amount of conversation.
Visualcap keeps a posting cadence of about 8 posts per week, more than one per day.
Quality checks give Visualcap 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Visualcap keeps its following list short (70) relative to 408K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,700
Based on 408K followers and a 0.51% engagement rate, a single sponsored post by Visualcap is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visualcap | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 2.99% |
| Average likes | 2,003 | 7,188 |
| Average comments | 74 | 111 |
| Posts per week | 8.44 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Visual Capitalist is a lifestyle brand on Instagram, with 408K followers.
Visual Capitalist posts on Instagram as @visualcap.
Visual Capitalist has 408,033 followers on Instagram (408K) as of Apr 27, 2026.
Visual Capitalist's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Visual Capitalist average 2,003 likes and 74 comments.
Visual Capitalist posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 5% of Visual Capitalist's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Visual Capitalist is registered as a business account on Instagram.
Visual Capitalist is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,415 posts.
2,415
74
Posts / Week
8.44
Growth Score
10.2 / 100
ER Rank
33th
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
3.37%
A sponsored post from Visual Capitalist is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
