The ultimate small business fan account 🥳 Share what you #MadeWithVistaPrint
On Instagram, Vistaprint is a verified Business brand with an audience of 224.3K. The account has published 2,550 posts, currently around 6 posts a week. Engagement runs at 0.06%, or about 118 likes and 9 comments per post.
Tracked in the InstME index, Vistaprint is a Business account with 224.3K followers and a back catalogue of 2,550 posts.
Vistaprint records a 0.06% engagement rate, in the bottom quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Vistaprint's recent cadence works out to about 6 posts per week.
InstME's checks rate Vistaprint's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$790–$1,500
Based on 224.3K followers and a 0.06% engagement rate, a single sponsored post by Vistaprint is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vistaprint | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 118 | 2,990 |
| Average comments | 9 | 92 |
| Posts per week | 5.57 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Vistaprint is a verified business brand on Instagram, with 224.3K followers.
Vistaprint has 224,299 followers on Instagram (224.3K) as of Apr 23, 2026.
Vistaprint's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Vistaprint average 118 likes and 9 comments.
Vistaprint posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Vistaprint's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Vistaprint is registered as a business account on Instagram and is verified.
Vistaprint is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,550 posts.
Yes. Vistaprint carries the blue verified badge on Instagram.
Total Posts
2,550
Avg Comments
9
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
10.91%
A sponsored post from Vistaprint is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
