The ultimate small business fan account 🥳 Share what you #MadeWithVistaPrint
Followers
224.3K
Following
2.3K
Total Posts
Engagement Rate
0.06%
Avg Likes
118
Avg Comments
On Instagram, Vistaprint is a verified Business brand with an audience of 224.3K. The account has published 2,550 posts, currently around 6 posts a week. Engagement runs at 0.06%, or about 118 likes and 9 comments per post.
Tracked in the InstME index, Vistaprint is a Business account with 224.3K followers and a back catalogue of 2,550 posts.
Vistaprint records a 0.06% engagement rate, in the bottom quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Vistaprint's recent cadence works out to about 6 posts per week.
InstME's checks rate Vistaprint's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$790–$1,500
Based on 224.3K followers and a 0.06% engagement rate, a single sponsored post by Vistaprint is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vistaprint | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 118 | 2,990 |
| Average comments | 9 | 92 |
| Posts per week | 5.57 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Vistaprint is a verified business brand on Instagram, with 224.3K followers.
Vistaprint has 224,299 followers on Instagram (224.3K) as of Apr 23, 2026.
Vistaprint's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Vistaprint average 118 likes and 9 comments.
Vistaprint posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Vistaprint's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Vistaprint is registered as a business account on Instagram and is verified.
Vistaprint is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,550 posts.
Yes. Vistaprint carries the blue verified badge on Instagram.
2,550
9
Posts / Week
5.57
Growth Score
1.2 / 100
ER Rank
8th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
6.02%
A sponsored post from Vistaprint is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
