@
Brand
Official account of the Utah Office of Tourism. Tag #VisitUtah for a chance to be featured. #AlwaysAdventureSafe 🧡
adventuresafe.orgAudience
Browse top profilesFollowers
204.3K
Following
1.2K
Total Posts
Engagement & Performance
Engagement Rate
0.5%
Avg Likes
1,007
Avg Comments
What the numbers say about @visitutah
With 204.3K followers across 2,941 posts, @visitutah is one of the Travel accounts tracked in the InstME index.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, @visitutah's 0.5% engagement rate is below the median of 0.95%.
The comment-to-like ratio works out to one comment per 52 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 1,236 others against 204.3K followers — a ratio typical of established creators and brands.
@visitutah vs similar accounts
| Metric | @visitutah | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.95% |
| Average likes | 1,007 | 2,159 |
| Average comments | 19 | 61 |
| Posts per week | 1.45 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @visitutah's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @visitutah: (1,007 avg likes + 19 avg comments) ÷ 204,268 followers × 100 ≈ 0.5%.
Frequently asked questions about @visitutah
How many followers does @visitutah have?
@visitutah has 204,268 followers on Instagram (204.3K) as of Jul 9, 2026.
What is @visitutah's engagement rate?
@visitutah's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is below the median of 0.95% for Travel accounts with 100K–1M followers in the InstME index.
How many likes does @visitutah average per post?
Posts by @visitutah average 1,007 likes and 19 comments.
How often does @visitutah post on Instagram?
@visitutah posts about 1 time per week on average.
Is @visitutah a business or creator account?
@visitutah is registered as a business account on Instagram and is verified.
