Seoul Tourism Organization. DM Hours: 9am - 6pm (KST). Tag us to share on our Instagram & Facebook channels! Dm us for content-related inquires. 💜
Visit Seoul runs a verified Public & Government Service brand account based in South Korea with 472.6K followers on Instagram. To date Visit Seoul has posted 1,484 times, currently around 4 posts a week. Posts average 4,289 likes and 17 comments, an engagement rate of 0.91%.
Counting 472.6K followers and 1,484 posts, Visitseoul_official sits in the InstME index as a Public & Government Service account.
Visitseoul_official's average post pulls 4,289 likes and 17 comments, roughly one interaction per 110 followers.
Comments arrive at about one per 256 likes, a sign of an audience that mostly engages through likes.
Visitseoul_official's output runs to about 4 posts per week.
With 472.6K followers but only 34 accounts followed back, Visitseoul_official shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 472.6K followers and a 0.91% engagement rate, a single sponsored post by Visitseoul_official is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public & Government Service
| Metric | Visitseoul_official | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.25% |
| Average likes | 4,289 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 3.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitseoul_official | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.01% |
| Average likes | 4,289 | 2,095 |
| Average comments | 17 | 56 |
| Posts per week | 3.65 | 1.05 |
Median values from 188 accounts in South Korea with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Visit Seoul is a verified public & government service brand based in South Korea on Instagram, with 472.6K followers.
Visit Seoul posts on Instagram as @visitseoul_official.
Visit Seoul has 472,593 followers on Instagram (472.6K) as of Sep 19, 2026.
Visit Seoul's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers.
Posts by Visit Seoul average 4,289 likes and 17 comments.
Visit Seoul posts about 4 times per week on average.
Visit Seoul is registered as a business account on Instagram and is verified.
Visit Seoul is categorized as a public & government service account in the InstME index, based on the profile's bio and Instagram category across 1,484 posts.
Visit Seoul's profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,484
Avg Comments
17
Engagement
0.38%
Yes. Visit Seoul carries the blue verified badge on Instagram.
A sponsored post from Visit Seoul is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
