V
MA Office of Travel & Tourism #VisitMA
www.visitma.comAudience
Browse top profilesFollowers
151.2K
Following
4K
Total Posts
Engagement & Performance
Engagement Rate
0.15%
Avg Likes
219
Avg Comments
What the numbers say about Visitma
Visitma has built an audience of 151.2K followers on Instagram over 3,117 posts as a Travel account.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, Visitma's 0.15% engagement rate is in the bottom quarter (median: 0.95%).
The comment-to-like ratio works out to one comment per 44 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 12 posts per week — more than one per day.
Visitma vs similar accounts
| Metric | Visitma | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.95% |
| Average likes | 219 | 2,159 |
| Average comments | 5 | 61 |
| Posts per week | 11.51 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
How Visitma's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Visitma: (219 avg likes + 5 avg comments) ÷ 151,205 followers × 100 ≈ 0.15%.
Frequently asked questions about Visitma
How many followers does Visitma have?
Visitma has 151,205 followers on Instagram (151.2K) as of Jul 12, 2026.
What is Visitma's engagement rate?
Visitma's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
How many likes does Visitma average per post?
Posts by Visitma average 219 likes and 5 comments.
How often does Visitma post on Instagram?
Visitma posts about 12 times per week on average.
Is Visitma a business or creator account?
Visitma is registered as a business account on Instagram and is verified.
