MA Office of Travel & Tourism #VisitMA
Outreach This Creator For FreeFollowers
151.2K
Following
4K
Total Posts
Engagement Rate
0.15%
Avg Likes
219
Avg Comments
Visit Massachusetts is a verified Travel brand. The account has built 151.2K followers on Instagram. The account has published 3,117 posts, currently around 12 posts a week. Engagement runs at 0.15%, or about 219 likes and 5 comments per post.
Visitma has built an audience of 151.2K followers on Instagram over 3,117 posts as a Travel account.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Visitma's 0.15% engagement rate comes in in the bottom quarter (median: 0.92%).
Roughly one in 44 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 12 posts per week, more than one per day.
Estimated sponsored-post value
$530–$980
Based on 151.2K followers and a 0.15% engagement rate, a single sponsored post by Visitma is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Visitma | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.92% |
| Average likes | 219 | 1,974 |
| Average comments | 5 | 53 |
| Posts per week | 11.51 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Visit Massachusetts is a verified travel brand on Instagram, with 151.2K followers.
Visit Massachusetts posts on Instagram as @visitma.
Visit Massachusetts has 151,205 followers on Instagram (151.2K) as of Jul 12, 2026.
Visit Massachusetts's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Visit Massachusetts average 219 likes and 5 comments.
Visit Massachusetts posts about 12 times per week on average.
Visit Massachusetts is registered as a business account on Instagram and is verified.
Visit Massachusetts is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,117 posts.
3,117
5
Posts / Week
11.51
Growth Score
3 / 100
Follower Ratio
38.0×
Engagement
5.6%
Yes. Visit Massachusetts carries the blue verified badge on Instagram.
A sponsored post from Visit Massachusetts is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
