Luzern | Lucerne is a verified Travel brand based in Switzerland. The account has built 70.3K followers on Instagram. Luzern | Lucerne has shared 1,551 posts to date, currently around 8 posts a week. Posts average 558 likes and 7 comments, an engagement rate of 0.8%.
The Travel account Visitlucerne has posted 1,551 times on Instagram and drawn 70.3K followers.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Visitlucerne's 0.8% engagement rate comes in below the median of 1.02%.
Comments arrive at about one per 86 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Visitlucerne sits at about 8 posts per week, more than one per day.
Visitlucerne comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 70.3K followers and a 0.8% engagement rate, a single sponsored post by Visitlucerne is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visitlucerne | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.02% |
| Average likes | 558 | 250 |
| Average comments | 7 | 14 |
| Posts per week | 8.42 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitlucerne | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.19% |
| Average likes | 558 | 345 |
| Average comments | 7 | 12 |
| Posts per week | 8.42 | 1.05 |
Median values from 261 accounts in Switzerland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Luzern | Lucerne is a verified travel brand based in Switzerland on Instagram, with 70.3K followers.
Luzern | Lucerne posts on Instagram as @visitlucerne.
Luzern | Lucerne has 70,297 followers on Instagram (70.3K) as of Jul 10, 2026.
Luzern | Lucerne's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Luzern | Lucerne average 558 likes and 7 comments.
Luzern | Lucerne posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Luzern | Lucerne's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sharing the best of Lucerne 💙 🇨🇭 Official account of Lucerne Tourism 📷 Use #visitlucerne or tag us in your pictures
Outreach This Creator For Freewww.luzern.comTotal Posts
1,551
Avg Comments
7
More women than men · mostly 25–44
Typical for Travel creators in Switzerland, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
12.12%
Luzern | Lucerne is registered as a business account on Instagram and is verified.
Luzern | Lucerne is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,551 posts.
Luzern | Lucerne's profile places the account in Switzerland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Luzern | Lucerne carries the blue verified badge on Instagram.
A sponsored post from Luzern | Lucerne is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
