The official account for all things to do as you travel in Howard County, Maryland! Tag our account to share your adventures through #HoCoMD!
Outreach This Creator For FreeFollowers
13.4K
Following
1.3K
Total Posts
Engagement Rate
0.89%
Avg Likes
113
Avg Comments
Visit Howard County, Maryland runs a Travel brand account based in United States with 13.4K followers on Instagram. To date Visit Howard County, Maryland has posted 1,782 times, currently around 1 post a week. Posts average 113 likes and 6 comments, an engagement rate of 0.89%.
As a Travel account, Visithocomd reaches 13.4K followers on Instagram across 1,782 published posts.
Visithocomd's 0.89% engagement rate is below the median of 1.02% among Travel accounts with 10K–100K followers, measured across 2,887 accounts in the InstME index.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Lately Visithocomd has been publishing about one post per week.
At 94/100 on audience quality, Visithocomd carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$47–$87
Based on 13.4K followers and a 0.89% engagement rate, a single sponsored post by Visithocomd is worth an estimated $47–$87. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visithocomd | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.02% |
| Average likes | 113 | 250 |
| Average comments | 6 | 14 |
| Posts per week | 1.49 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visithocomd | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.82% |
| Average likes | 113 | 174 |
| Average comments | 6 | 9 |
| Posts per week | 1.49 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Visit Howard County, Maryland is a travel brand based in United States on Instagram, with 13.4K followers.
Visit Howard County, Maryland posts on Instagram as @visithocomd.
Visit Howard County, Maryland has 13,410 followers on Instagram (13.4K) as of Jul 15, 2026.
Visit Howard County, Maryland's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Visit Howard County, Maryland average 113 likes and 6 comments.
Visit Howard County, Maryland posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Visit Howard County, Maryland's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Visit Howard County, Maryland is registered as a business account on Instagram.
1,782
6
Posts / Week
1.49
Growth Score
17.8 / 100
ER Rank
38th
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
38.7K
Engagement
0.28%
Visit Howard County, Maryland is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,782 posts.
Visit Howard County, Maryland's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Visit Howard County, Maryland is estimated at $47 to $87. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
