A feminist publisher of outstanding books for all readers 🍎🍏 #ViragoBooks
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49.7K
Following
1.3K
Total Posts
Engagement Rate
0.46%
Avg Likes
218
Avg Comments
Virago Press runs a Shopping & retail brand account with 49.7K followers on Instagram. To date Virago Press has posted 2,542 times, currently around 7 posts a week. Typical posts draw 218 likes and 8 comments, putting engagement at 0.46%.
The Shopping & retail account Viragopress has posted 2,542 times on Instagram and drawn 49.7K followers.
Viragopress averages 218 likes and 8 comments per post, roughly one interaction for every 219 of its followers.
One comment lands for every 27 likes, which reads as a healthy amount of conversation.
Viragopress's videos average 1.2K views per post.
Lately Viragopress has been publishing about 7 posts per week.
Estimated sponsored-post value
$170–$320
Based on 49.7K followers and a 0.46% engagement rate, a single sponsored post by Viragopress is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Viragopress | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.45% |
| Average likes | 218 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 6.96 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Virago Press is a shopping & retail brand on Instagram, with 49.7K followers.
Virago Press posts on Instagram as @viragopress.
Virago Press has 49,679 followers on Instagram (49.7K) as of Jul 13, 2026.
Virago Press's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Virago Press average 218 likes and 8 comments.
Virago Press posts about 7 times per week on average.
Virago Press is registered as a business account on Instagram.
Virago Press is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,542 posts.
A sponsored post from Virago Press is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,542
8
Avg Views
1,180
Posts / Week
6.96
Growth Score
9.2 / 100
Engagement
0.02%