Colour Reimagined Through Culture Born from Artistry. Rooted in Heritage🇮🇳🇬🇧🇦🇪 Find us at @ultabeautymiddleeast
Followers
115.7K
Following
5.5K
Total Posts
Engagement Rate
0.1%
Avg Likes
91
Avg Comments
Reaching 115.7K followers on Instagram, Vimi Joshi Beauty is a verified Beauty brand based in United Kingdom. To date Vimi Joshi Beauty has posted 88 times, currently around 4 posts a week. Engagement runs at 0.1%, or about 91 likes and 24 comments per post.
On Instagram, Vimijoshi runs a Beauty account that has published 88 posts and gathered 115.7K followers.
For Beauty accounts with 100K–1M followers, Vimijoshi's 0.1% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
At one comment per 4 likes, the ratio points to an unusually discussion-heavy audience.
Vimijoshi currently publishes about 4 posts per week.
InstME's checks rate Vimijoshi's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$400–$750
Based on 115.7K followers and a 0.1% engagement rate, a single sponsored post by Vimijoshi is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vimijoshi | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.47% |
| Average likes | 91 | 1,059 |
| Average comments | 24 | 46 |
| Posts per week | 3.52 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vimijoshi | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.24% |
| Average likes | 91 | 617 |
| Average comments | 24 | 33 |
| Posts per week | 3.52 | 1.22 |
Median values from 55 Beauty accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Vimi Joshi Beauty is a verified beauty brand based in United Kingdom on Instagram, with 115.7K followers.
Vimi Joshi Beauty posts on Instagram as @vimijoshi.
Vimi Joshi Beauty has 115,685 followers on Instagram (115.7K) as of Jul 11, 2026.
Vimi Joshi Beauty's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Vimi Joshi Beauty average 91 likes and 24 comments.
Vimi Joshi Beauty posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 20% of Vimi Joshi Beauty's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Vimi Joshi Beauty is registered as a business account on Instagram and is verified.
88
24
Posts / Week
3.52
Growth Score
2 / 100
ER Rank
11th
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.02%
Vimi Joshi Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 88 posts.
Vimi Joshi Beauty's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vimi Joshi Beauty carries the blue verified badge on Instagram.
A sponsored post from Vimi Joshi Beauty is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
