"tunes that echo the feel of standards, without dipping into a single musical or lyrical cliché."--Downbeat | @rachaelandvilray
Outreach This Creator For FreeFollowers
81.8K
Following
923
Total Posts
Engagement Rate
24.59%
Avg Likes
19,435
Avg Comments
Vilray is a Music brand on Instagram, tracked in the InstME index with 81.8K followers. Vilray has shared 550 posts to date, currently less than one post a week. Engagement runs at 24.59%, or about 19,435 likes and 668 comments per post.
Vilray is a Music account whose 550 posts have grown a following of 81.8K on Instagram.
Compared with 17,051 other Music accounts with 10K–100K followers in the InstME index, Vilray's 24.59% engagement rate is in the top quarter (median: 2.47%).
Comments arrive at about one per 29 likes, a sign of a healthy amount of conversation.
Lately Vilray has been publishing less than one post per week.
Estimated sponsored-post value
$1,100–$2,100
Based on 81.8K followers and a 24.59% engagement rate, a single sponsored post by Vilray is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Vilray | Cohort median |
|---|---|---|
| Engagement rate | 24.59% | 2.47% |
| Average likes | 19,435 | 535 |
| Average comments | 668 | 35 |
| Posts per week | 0.07 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Vilray is a music brand on Instagram, with 81.8K followers.
Vilray has 81,752 followers on Instagram (81.8K) as of Jul 10, 2026.
Vilray's engagement rate is 24.59%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Vilray average 19,435 likes and 668 comments.
Vilray posts less than once a week on average.
Vilray is registered as a business account on Instagram.
Vilray is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 550 posts.
A sponsored post from Vilray is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
550
668
Posts / Week
0.07
Growth Score
100 / 100
Follower Ratio
88.6×
Engagement
2.41%
