@hayes.collective / @cariciarecords Worldwide bookings - Portugal bookings -
Followers
21.7K
Following
2.8K
Total Posts
Engagement Rate
7.9%
Avg Likes
1,641
Avg Comments
Reaching 21.7K followers on Instagram, VIL is a Music brand based in Portugal. The account posts mainly around music and automotive topics. The account has published 217 posts, currently less than one post a week. Typical posts draw 1,641 likes and 70 comments, putting engagement at 7.9%.
Tracked in the InstME index, Vil_hayes is a Music account with 21.7K followers and a back catalogue of 217 posts.
Vil_hayes records a 7.9% engagement rate, in the top quarter (median: 2.47%) for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
Vil_hayes currently publishes less than one post per week.
Estimated sponsored-post value
$300–$560
Based on 21.7K followers and a 7.9% engagement rate, a single sponsored post by Vil_hayes is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Automotive
| Metric | Vil_hayes | Cohort median |
|---|---|---|
| Engagement rate | 7.9% | 2.47% |
| Average likes | 1,641 | 535 |
| Average comments | 70 | 35 |
| Posts per week | 0.35 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vil_hayes | Cohort median |
|---|---|---|
| Engagement rate | 7.9% | 2.39% |
| Average likes | 1,641 | 600 |
| Average comments | 70 | 29 |
| Posts per week | 0.35 | 0.57 |
Median values from 36 Music accounts in Portugal with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
VIL is a music brand based in Portugal on Instagram, with 21.7K followers.
VIL posts on Instagram as @vil_hayes.
VIL has 21,673 followers on Instagram (21.7K) as of Jul 12, 2026.
VIL's engagement rate is 7.9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by VIL average 1,641 likes and 70 comments.
VIL posts less than once a week on average.
VIL is registered as a business account on Instagram.
VIL is categorized as a music and automotive account in the InstME index, based on the profile's bio and Instagram category across 217 posts.
VIL's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from VIL is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
217
70
Posts / Week
0.35
Growth Score
100 / 100
Follower Ratio
7.7×
Engagement
6.99%
