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Vicks is a verified Product/service brand on Instagram based in United States, tracked in the InstME index with 47.9K followers. To date Vicks has posted 211 times, currently less than one post a week. Typical posts draw 408 likes and 6 comments, putting engagement at 0.86%.
Counting 47.9K followers and 211 posts, Vicks_us sits in the InstME index as a Product/service account.
At 0.86%, Vicks_us's engagement rate is below the median relative to accounts with 10K–100K followers.
Followers weigh in with a comment about every 69 likes, an audience that mostly engages through likes.
Vicks_us's output runs to less than one post per week.
On audience quality, Vicks_us lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 47.9K followers but only 11 accounts followed back, Vicks_us shows the ratio of a well-established account.
Estimated sponsored-post value
$170–$310
Based on 47.9K followers and a 0.86% engagement rate, a single sponsored post by Vicks_us is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Vicks_us | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 1.45% |
| Average likes | 408 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 0.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vicks_us | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 0.9% |
| Average likes | 408 | 193 |
| Average comments | 6 | 10 |
| Posts per week | 0.11 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Vicks is a verified product/service brand based in United States on Instagram, with 47.9K followers.
Vicks posts on Instagram as @vicks_us.
Vicks has 47,850 followers on Instagram (47.9K) as of Jul 11, 2026.
Vicks's engagement rate is 0.86%, calculated from average likes and comments per post relative to followers.
Posts by Vicks average 408 likes and 6 comments.
Vicks posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Vicks's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vicks is registered as a business account on Instagram and is verified.
Vicks is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 211 posts.
Vicks's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
211
Avg Comments
6
Engagement
0.08%
Yes. Vicks carries the blue verified badge on Instagram.
A sponsored post from Vicks is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
