Working together to achieve the best health and wellbeing of Victorians. Read our community guidelines before posting - link in bio 👇
Followers
40.5K
Following
419
Total Posts
Engagement Rate
0.41%
Avg Likes
158
Avg Comments
Reaching 40.5K followers on Instagram, Victorian Department of Health is a verified Health brand. The account has published 776 posts, currently around 2 posts a week. Engagement runs at 0.41%, or about 158 likes and 7 comments per post.
On Instagram, Vicgovdh runs a Health account that has published 776 posts and gathered 40.5K followers.
For Health accounts with 10K–100K followers, Vicgovdh's 0.41% engagement rate is below the median of 0.58%, a read from 1,016 accounts in the InstME index.
Followers leave about one comment for every 24 likes, a healthy amount of conversation.
On average, Vicgovdh's video content earns 39.5 views.
In recent weeks Vicgovdh has kept to about 2 posts per week.
Estimated sponsored-post value
$140–$260
Based on 40.5K followers and a 0.41% engagement rate, a single sponsored post by Vicgovdh is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Vicgovdh | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.58% |
| Average likes | 158 | 136 |
| Average comments | 7 | 10 |
| Posts per week | 2.4 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Victorian Department of Health is a verified health brand on Instagram, with 40.5K followers.
Victorian Department of Health posts on Instagram as @vicgovdh.
Victorian Department of Health has 40,466 followers on Instagram (40.5K) as of Apr 8, 2026.
Victorian Department of Health's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by Victorian Department of Health average 158 likes and 7 comments.
Victorian Department of Health posts about 2 times per week on average.
Victorian Department of Health is registered as a business account on Instagram and is verified.
Victorian Department of Health is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 776 posts.
776
7
Avg Views
40
Posts / Week
2.4
Growth Score
8.2 / 100
114K
Engagement
0%
Yes. Victorian Department of Health carries the blue verified badge on Instagram.
A sponsored post from Victorian Department of Health is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
