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Outreach This Creator For FreeWillie Fig is a Beauty creator on Instagram, tracked in the InstME index with 22.7K followers. The account has published 380 posts, currently less than one post a week. Typical posts draw 237 likes and 35 comments, putting engagement at 1.2%.
Vbp_willie has built an audience of 22.7K followers on Instagram over 380 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Vbp_willie's 1.2% engagement rate comes in above the median of 0.57%.
Roughly one in 7 likes comes with a comment, an unusually discussion-heavy audience.
Lately Vbp_willie has been publishing less than one post per week.
Estimated sponsored-post value
$95–$180
Based on 22.7K followers and a 1.2% engagement rate, a single sponsored post by Vbp_willie is worth an estimated $95–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Vbp_willie | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 0.57% |
| Average likes | 237 | 134 |
| Average comments | 35 | 12 |
| Posts per week | 0.7 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Willie Fig is a beauty creator on Instagram, with 22.7K followers.
Willie Fig posts on Instagram as @vbp_willie.
Willie Fig has 22,733 followers on Instagram (22.7K) as of Sep 29, 2026.
Willie Fig's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Willie Fig average 237 likes and 35 comments.
Willie Fig posts less than once a week on average.
Willie Fig is registered as a creator account on Instagram.
Willie Fig is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 380 posts.
A sponsored post from Willie Fig is estimated at $95 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
380
Avg Comments
35
Engagement
0.06%
