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Variety India runs a verified Music brand account with 126.5K followers on Instagram. To date Variety India has posted 2,194 times, currently around 74 posts a week. Engagement runs at 1.37%, or about 1,702 likes and 27 comments per post.
Varietyindia has built an audience of 126.5K followers on Instagram over 2,194 posts as a Music account.
Varietyindia's 1.37% engagement rate is below the median of 1.76% among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Followers weigh in with a comment about every 62 likes, an audience that mostly engages through likes.
Varietyindia's videos average 11.6K views per post.
Posting frequency for Varietyindia sits at about 74 posts per week, more than one per day.
The account follows just 55 others against 126.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$610–$1,100
Based on 126.5K followers and a 1.37% engagement rate, a single sponsored post by Varietyindia is worth an estimated $610–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Varietyindia | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 1.76% |
| Average likes | 1,702 | 4,115 |
| Average comments | 27 | 114 |
| Posts per week | 73.94 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Variety India is a verified music brand on Instagram, with 126.5K followers.
Variety India posts on Instagram as @varietyindia.
Variety India has 126,484 followers on Instagram (126.5K) as of Sep 23, 2026.
Variety India's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Variety India average 1,702 likes and 27 comments.
Variety India posts about 74 times per week on average.
Variety India is registered as a business account on Instagram and is verified.
Variety India is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,194 posts.
Yes. Variety India carries the blue verified badge on Instagram.
Total Posts
2,194
Avg Comments
27
Engagement
0.67%
A sponsored post from Variety India is estimated at $610 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
