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Outreach This Creator For FreeVARELA is a Music brand based in Colombia, with 17.4K followers on Instagram. Its posts sit across music and art. To date VARELA has posted 202 times, currently less than one post a week. Engagement runs at 8.73%, or about 1,438 likes and 78 comments per post.
On Instagram, Varelaoficial runs a Music account that has published 202 posts and gathered 17.4K followers.
For Music accounts with 10K–100K followers, Varelaoficial's 8.73% engagement rate is in the top quarter (median: 2.47%), a read from 17,051 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Varelaoficial's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$240–$450
Based on 17.4K followers and a 8.73% engagement rate, a single sponsored post by Varelaoficial is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Colombia, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Varelaoficial | Cohort median |
|---|---|---|
| Engagement rate | 8.73% | 2.47% |
| Average likes | 1,438 | 535 |
| Average comments | 78 | 35 |
| Posts per week | 0.54 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Varelaoficial | Cohort median |
|---|---|---|
| Engagement rate | 8.73% | 2.57% |
| Average likes | 1,438 | 686 |
| Average comments | 78 | 36 |
| Posts per week | 0.54 | 0.22 |
Median values from 80 Music accounts in Colombia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
VARELA is a music brand based in Colombia on Instagram, with 17.4K followers.
VARELA posts on Instagram as @varelaoficial.
VARELA has 17,353 followers on Instagram (17.4K) as of Sep 2, 2026.
VARELA's engagement rate is 8.73%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by VARELA average 1,438 likes and 78 comments.
VARELA posts less than once a week on average.
VARELA is registered as a business account on Instagram.
VARELA is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 202 posts.
VARELA's profile places the account in Colombia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
202
Avg Comments
78
Engagement
10.97%
A sponsored post from VARELA is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
