We are Scotland’s design museum, designed for everyone. #VADCatwalk on now until 17 January 2027. Open daily, 10.00 – 17.00
Followers
56.8K
Following
1.2K
Total Posts
Engagement Rate
5.74%
Avg Likes
3,205
Avg Comments
On Instagram, V&A Dundee is a verified Lifestyle brand based in United Kingdom with an audience of 56.8K. The account has published 1,160 posts, currently less than one post a week. Engagement runs at 5.74%, or about 3,205 likes and 59 comments per post.
Tracked in the InstME index, Vadundee is a Lifestyle account with 56.8K followers and a back catalogue of 1,160 posts.
Vadundee records a 5.74% engagement rate, above the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
For roughly every 54 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Vadundee has published less than one post per week.
InstME's audience-quality checks score Vadundee at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$800–$1,500
Based on 56.8K followers and a 5.74% engagement rate, a single sponsored post by Vadundee is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vadundee | Cohort median |
|---|---|---|
| Engagement rate | 5.74% | 3.25% |
| Average likes | 3,205 | 875 |
| Average comments | 59 | 33 |
| Posts per week | 0.87 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vadundee | Cohort median |
|---|---|---|
| Engagement rate | 5.74% | 1.14% |
| Average likes | 3,205 | 321 |
| Average comments | 59 | 17 |
| Posts per week | 0.87 | 0.56 |
Median values from 43 Lifestyle accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
V&A Dundee is a verified lifestyle brand based in United Kingdom on Instagram, with 56.8K followers.
V&A Dundee posts on Instagram as @vadundee.
V&A Dundee has 56,823 followers on Instagram (56.8K) as of Jul 9, 2026.
V&A Dundee's engagement rate is 5.74%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by V&A Dundee average 3,205 likes and 59 comments.
V&A Dundee posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of V&A Dundee's followers are low-quality or inactive, giving an audience-quality score of 100/100.
V&A Dundee is registered as a business account on Instagram and is verified.
V&A Dundee is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,160 posts.
1,160
59
Posts / Week
0.87
Growth Score
100 / 100
ER Rank
Top 27%
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0%
V&A Dundee's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. V&A Dundee carries the blue verified badge on Instagram.
A sponsored post from V&A Dundee is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
