Official account of the University of Wisconsin–Madison. Sharing stories from the community.
Followers
224.8K
Following
1.1K
Total Posts
Engagement Rate
0.78%
Avg Likes
1,734
Avg Comments
UW–Madison is a verified Education brand based in United States. The account has built 224.8K followers on Instagram. The account has published 3,937 posts, currently around 4 posts a week. Posts average 1,734 likes and 12 comments, an engagement rate of 0.78%.
Counting 224.8K followers and 3,937 posts, Uwmadison sits in the InstME index as an Education account.
Compared with 235 other Education accounts with 100K–1M followers in the InstME index, Uwmadison's 0.78% engagement rate is below the median of 1.11%.
Roughly one in 144 likes comes with a comment, an audience that mostly engages through likes.
Lately Uwmadison has been publishing about 4 posts per week.
With 224.8K followers but only 1,122 accounts followed back, Uwmadison shows the ratio of a well-established account.
Estimated sponsored-post value
$790–$1,500
Based on 224.8K followers and a 0.78% engagement rate, a single sponsored post by Uwmadison is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Uwmadison | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.11% |
| Average likes | 1,734 | 2,028 |
| Average comments | 12 | 34 |
| Posts per week | 4.22 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Uwmadison | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.02% |
| Average likes | 1,734 | 2,086 |
| Average comments | 12 | 26 |
| Posts per week | 4.22 | 2.33 |
Median values from 82 Education accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
UW–Madison is a verified education brand based in United States on Instagram, with 224.8K followers.
UW–Madison posts on Instagram as @uwmadison.
UW–Madison has 224,802 followers on Instagram (224.8K) as of Jul 15, 2026.
UW–Madison's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.11% for Education accounts with 100K–1M followers in the InstME index.
Posts by UW–Madison average 1,734 likes and 12 comments.
UW–Madison posts about 4 times per week on average.
UW–Madison is registered as a business account on Instagram and is verified.
UW–Madison is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 3,937 posts.
UW–Madison's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,937
12
Posts / Week
4.22
Growth Score
15.6 / 100
Follower Ratio
200.4×
Engagement
1.61%
Yes. UW–Madison carries the blue verified badge on Instagram.
A sponsored post from UW–Madison is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
