Bringing joy to snack lovers since 1921 🥔🥨🟠
Outreach This Creator For FreeFollowers
89.1K
Following
4.7K
Total Posts
Engagement Rate
0.48%
Avg Likes
246
Avg Comments
Utz Snacks is a verified Food brand, with 89.1K followers on Instagram. Content spans food and automotive. The account has published 1,781 posts, currently around 1 post a week. Posts average 246 likes and 182 comments, an engagement rate of 0.48%.
Utzsnacks's Instagram presence spans 1,781 posts and 89.1K followers, profiling it as a Food account.
Utzsnacks has an engagement rate of 0.48%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The audience comments once per 1 likes on average, an unusually discussion-heavy audience.
Utzsnacks's recent cadence works out to about one post per week.
Estimated sponsored-post value
$310–$580
Based on 89.1K followers and a 0.48% engagement rate, a single sponsored post by Utzsnacks is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Automotive
| Metric | Utzsnacks | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.75% |
| Average likes | 246 | 177 |
| Average comments | 182 | 10 |
| Posts per week | 1.34 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Utz Snacks is a verified food brand on Instagram, with 89.1K followers.
Utz Snacks posts on Instagram as @utzsnacks.
Utz Snacks has 89,125 followers on Instagram (89.1K) as of Apr 23, 2026.
Utz Snacks's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Utz Snacks average 246 likes and 182 comments.
Utz Snacks posts about 1 time per week on average.
Utz Snacks is registered as a business account on Instagram and is verified.
Utz Snacks is categorized as a food and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,781 posts.
Yes. Utz Snacks carries the blue verified badge on Instagram.
1,781
182
Posts / Week
1.34
Growth Score
9.6 / 100
Follower Ratio
18.9×
258.8K
Engagement
0.47%
A sponsored post from Utz Snacks is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
