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Reaching 1M followers on Instagram, HIPHOPNEXTUP is a verified Music brand. The account posts mainly around music and art topics. The account has published 221 posts, currently around 11 posts a week. Engagement runs at 1.65%, or about 16,380 likes and 235 comments per post.
On Instagram, Utucofficial runs a Music account that has published 221 posts and gathered 1M followers.
Utucofficial has an engagement rate of 1.65%, which is above the median of 1.04% for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
At one comment per 70 likes, the ratio points to an audience that mostly engages through likes.
Utucofficial's recent cadence works out to about 11 posts per week, more than one per day.
Utucofficial follows only 6,078 accounts while being followed by 1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,800–$11,000
Based on 1M followers and a 1.65% engagement rate, a single sponsored post by Utucofficial is worth an estimated $5,800–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Utucofficial | Cohort median |
|---|---|---|
| Engagement rate | 1.65% | 1.04% |
| Average likes | 16,380 | 25,754 |
| Average comments | 235 | 441 |
| Posts per week | 10.67 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
HIPHOPNEXTUP is a verified music brand on Instagram, with 1M followers.
HIPHOPNEXTUP posts on Instagram as @utucofficial.
HIPHOPNEXTUP has 1,007,045 followers on Instagram (1M) as of Sep 19, 2026.
HIPHOPNEXTUP's engagement rate is 1.65%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by HIPHOPNEXTUP average 16,380 likes and 235 comments.
HIPHOPNEXTUP posts about 11 times per week on average.
HIPHOPNEXTUP is registered as a business account on Instagram and is verified.
HIPHOPNEXTUP is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 221 posts.
Yes. HIPHOPNEXTUP carries the blue verified badge on Instagram.
Total Posts
221
Avg Comments
235
Engagement
1.89%
A sponsored post from HIPHOPNEXTUP is estimated at $5,800 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
