🏉 We play rugby in this house 📱 Download the MLR App 📺 Watch on ESPN 🛡️ #MLR2026 KICKS OFF MAR 28
Followers
118.9K
Following
1K
Total Posts
Engagement Rate
0.57%
Avg Likes
670
Avg Comments
Major League Rugby is a verified Sports brand on Instagram based in United States, tracked in the InstME index with 118.9K followers. The account has published 5,629 posts, currently around 2 posts a week. Posts average 670 likes and 13 comments, an engagement rate of 0.57%.
Usmlr is a Sports account on Instagram with 118.9K followers and 5,629 published posts.
Benchmarked against 319 Sports accounts with 100K–1M followers, Usmlr posts a 0.57% engagement rate that is in the bottom quarter (median: 1.48%).
Comments arrive at about one per 52 likes, a sign of a healthy amount of conversation.
Video content from Usmlr draws about 5.4K views.
Usmlr's output runs to about 2 posts per week.
With 118.9K followers but only 1,042 accounts followed back, Usmlr shows the ratio of a well-established account.
Estimated sponsored-post value
$420–$770
Based on 118.9K followers and a 0.57% engagement rate, a single sponsored post by Usmlr is worth an estimated $420–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Usmlr | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.48% |
| Average likes | 670 | 4,134 |
| Average comments | 13 | 59 |
| Posts per week | 2.46 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usmlr | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1% |
| Average likes | 670 | 2,552 |
| Average comments | 13 | 30 |
| Posts per week | 2.46 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Major League Rugby is a verified sports brand based in United States on Instagram, with 118.9K followers.
Major League Rugby posts on Instagram as @usmlr.
Major League Rugby has 118,870 followers on Instagram (118.9K) as of Mar 25, 2026.
Major League Rugby's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Major League Rugby average 670 likes and 13 comments.
Major League Rugby posts about 2 times per week on average.
Major League Rugby is registered as a business account on Instagram and is verified.
Major League Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 5,629 posts.
Major League Rugby's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,629
13
Avg Views
5,412
Posts / Week
2.46
Growth Score
11.4 / 100
Engagement
0.96%
Yes. Major League Rugby carries the blue verified badge on Instagram.
A sponsored post from Major League Rugby is estimated at $420 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
