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Outreach This Creator For FreeMajor League Rugby is a verified Sports brand on Instagram based in United States, tracked in the InstME index with 121.7K followers. The account has published 6,313 posts, currently less than one post a week. Posts average 1,096 likes and 24 comments, an engagement rate of 0.92%.
Usmlr is a Sports account on Instagram with 121.7K followers and 6,313 published posts.
Benchmarked against 319 Sports accounts with 100K–1M followers, Usmlr posts a 0.92% engagement rate that is below the median of 1.48%.
Comments arrive at about one per 45 likes, a sign of a healthy amount of conversation.
Video posts average 41.1K views, reaching roughly 34% of Usmlr's follower base per post.
Usmlr's output runs to less than one post per week.
With 121.7K followers but only 1,130 accounts followed back, Usmlr shows the ratio of a well-established account.
Estimated sponsored-post value
$430–$790
Based on 121.7K followers and a 0.92% engagement rate, a single sponsored post by Usmlr is worth an estimated $430–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Usmlr | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 1.48% |
| Average likes | 1,096 | 4,134 |
| Average comments | 24 | 59 |
| Posts per week | 0.91 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usmlr | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 1% |
| Average likes | 1,096 | 2,552 |
| Average comments | 24 | 30 |
| Posts per week | 0.91 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Major League Rugby is a verified sports brand based in United States on Instagram, with 121.7K followers.
Major League Rugby posts on Instagram as @usmlr.
Major League Rugby has 121,689 followers on Instagram (121.7K) as of Sep 23, 2026.
Major League Rugby's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers. That is below the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by Major League Rugby average 1,096 likes and 24 comments.
Major League Rugby posts less than once a week on average.
Major League Rugby is registered as a business account on Instagram and is verified.
Major League Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 6,313 posts.
Major League Rugby's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
6,313
Avg Comments
24
Engagement
3.44%
Yes. Major League Rugby carries the blue verified badge on Instagram.
A sponsored post from Major League Rugby is estimated at $430 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
