Followers
56.2K
Following
669
Total Posts
Engagement Rate
0.56%
Avg Likes
303
Avg Comments
Union Square Hospitality Group is a Home & DIY brand on Instagram, tracked in the InstME index with 56.2K followers. The account has published 1,867 posts, currently around 1 post a week. Posts average 303 likes and 10 comments, an engagement rate of 0.56%.
The Home & DIY account Ushgnyc has posted 1,867 times on Instagram and drawn 56.2K followers.
Ushgnyc's 0.56% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 30 likes, which reads as a healthy amount of conversation.
Video posts average 24.6K views, reaching roughly 44% of Ushgnyc's follower base per post.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$200–$370
Based on 56.2K followers and a 0.56% engagement rate, a single sponsored post by Ushgnyc is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Ushgnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.56% | 0.75% |
| Average likes | 303 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 1 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Union Square Hospitality Group is a home & diy brand on Instagram, with 56.2K followers.
Union Square Hospitality Group posts on Instagram as @ushgnyc.
Union Square Hospitality Group has 56,206 followers on Instagram (56.2K) as of Aug 11, 2026.
Union Square Hospitality Group's engagement rate is 0.56%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Union Square Hospitality Group average 303 likes and 10 comments.
Union Square Hospitality Group posts about 1 time per week on average.
Union Square Hospitality Group is registered as a business account on Instagram.
Union Square Hospitality Group is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,867 posts.
1,867
10
Avg Views
24,565
Posts / Week
1
Growth Score
11.2 / 100
Engagement
40.21%
A sponsored post from Union Square Hospitality Group is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
