The Highland home of the Royal Family. #BalmoralCastle
Outreach This Creator For FreeFollowers
165.9K
Following
4.2K
Total Posts
Engagement Rate
0.33%
Avg Likes
536
Avg Comments
Balmoral Castle is a Home & DIY brand on Instagram based in United Kingdom, tracked in the InstME index with 165.9K followers. Balmoral Castle has shared 1,387 posts to date, currently around 3 posts a week. Posts average 536 likes and 5 comments, an engagement rate of 0.33%.
As a Home & DIY account, Balmoral_castle reaches 165.9K followers on Instagram across 1,387 published posts.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Balmoral_castle's 0.33% engagement rate comes in below the median of 0.63%.
The comment-to-like ratio works out to one comment per 109 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Balmoral_castle sits at about 3 posts per week.
Estimated sponsored-post value
$580–$1,100
Based on 165.9K followers and a 0.33% engagement rate, a single sponsored post by Balmoral_castle is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Balmoral_castle | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.63% |
| Average likes | 536 | 1,415 |
| Average comments | 5 | 30 |
| Posts per week | 2.71 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Balmoral_castle | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.43% |
| Average likes | 536 | 1,139 |
| Average comments | 5 | 17 |
| Posts per week | 2.71 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Balmoral Castle is a home & diy brand based in United Kingdom on Instagram, with 165.9K followers.
Balmoral Castle posts on Instagram as @balmoral_castle.
Balmoral Castle has 165,930 followers on Instagram (165.9K) as of Jul 15, 2026.
Balmoral Castle's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Balmoral Castle average 536 likes and 5 comments.
Balmoral Castle posts about 3 times per week on average.
Balmoral Castle is registered as a business account on Instagram.
Balmoral Castle is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,387 posts.
Balmoral Castle's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,387
5
Posts / Week
2.71
Growth Score
6.6 / 100
Follower Ratio
39.8×
Engagement
20.85%
A sponsored post from Balmoral Castle is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
