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Outreach This Creator For FreeOn Instagram, Format is a Business brand with an audience of 30.4K. To date Format has posted 2,818 times, currently around 4 posts a week. Typical posts draw 33 likes and 2 comments, putting engagement at 0.12%.
Useformat shows up in the InstME index as a Business account, 30.4K followers, 2,818 posts.
Useformat has an engagement rate of 0.12%, which is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers, based on 5,335 accounts in the InstME index.
For roughly every 21 likes there is one comment, a healthy amount of conversation.
In recent weeks Useformat has kept to about 4 posts per week.
Estimated sponsored-post value
$110–$200
Based on 30.4K followers and a 0.12% engagement rate, a single sponsored post by Useformat is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Useformat | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.46% |
| Average likes | 33 | 334 |
| Average comments | 2 | 22 |
| Posts per week | 3.77 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Format is a business brand on Instagram, with 30.4K followers.
Format posts on Instagram as @useformat.
Format has 30,412 followers on Instagram (30.4K) as of Sep 30, 2026.
Format's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Format average 33 likes and 2 comments.
Format posts about 4 times per week on average.
Format is registered as a business account on Instagram.
Format is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,818 posts.
A sponsored post from Format is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,818
Avg Comments
2
Engagement
0%
