The official account of USA TODAY Travel.
Followers
297.9K
Following
66
Total Posts
Engagement Rate
0.03%
Avg Likes
81
Avg Comments
On Instagram, USA TODAY Travel is a verified Travel brand based in United States with an audience of 297.9K. USA TODAY Travel has shared 3,377 posts to date, currently around 5 posts a week. Typical posts draw 81 likes and 5 comments, putting engagement at 0.03%.
With 297.9K followers across 3,377 posts, Usatodaytravel is one of the Travel accounts tracked in the InstME index.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Usatodaytravel's 0.03% engagement rate lands in the bottom quarter (median: 0.92%).
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Usatodaytravel has published about 5 posts per week.
Usatodaytravel keeps its following list short (66) relative to 297.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 297.9K followers and a 0.03% engagement rate, a single sponsored post by Usatodaytravel is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Usatodaytravel | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.92% |
| Average likes | 81 | 1,974 |
| Average comments | 5 | 53 |
| Posts per week | 4.5 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatodaytravel | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.75% |
| Average likes | 81 | 1,364 |
| Average comments | 5 | 45 |
| Posts per week | 4.5 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
USA TODAY Travel is a verified travel brand based in United States on Instagram, with 297.9K followers.
USA TODAY Travel posts on Instagram as @usatodaytravel.
USA TODAY Travel has 297,916 followers on Instagram (297.9K) as of Jul 15, 2026.
USA TODAY Travel's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by USA TODAY Travel average 81 likes and 5 comments.
USA TODAY Travel posts about 5 times per week on average.
USA TODAY Travel is registered as a business account on Instagram and is verified.
USA TODAY Travel is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,377 posts.
USA TODAY Travel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,377
5
Posts / Week
4.5
Growth Score
0.6 / 100
Follower Ratio
4513.9×
Engagement
4.57%
Yes. USA TODAY Travel carries the blue verified badge on Instagram.
A sponsored post from USA TODAY Travel is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
