The latest automotive industry news, reviews and need-to-know info to fuel any cars aficionado. Brought to you by the USA TODAY Network.
Followers
94.2K
Following
99
Total Posts
Engagement Rate
0.04%
Avg Likes
35
Avg Comments
USA TODAY Cars is a verified Automotive brand on Instagram based in United States, tracked in the InstME index with 94.2K followers. Its posts sit across automotive and tech. The account has published 1,496 posts, currently around 12 posts a week. Engagement runs at 0.04%, or about 35 likes and 1 comments per post.
Usatodaycars is an Automotive account whose 1,496 posts have grown a following of 94.2K on Instagram.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Usatodaycars posts a 0.04% engagement rate that is in the bottom quarter (median: 1.3%).
The comment-to-like ratio works out to one comment per 28 likes, pointing to a healthy amount of conversation.
Video content from Usatodaycars draws about 525.1 views.
Posting frequency for Usatodaycars sits at about 12 posts per week, more than one per day.
With 94.2K followers but only 99 accounts followed back, Usatodaycars shows the ratio of a well-established account.
Estimated sponsored-post value
$330–$610
Based on 94.2K followers and a 0.04% engagement rate, a single sponsored post by Usatodaycars is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Tech
| Metric | Usatodaycars | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.3% |
| Average likes | 35 | 330 |
| Average comments | 1 | 12 |
| Posts per week | 11.72 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatodaycars | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.01% |
| Average likes | 35 | 256 |
| Average comments | 1 | 10 |
| Posts per week | 11.72 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
USA TODAY Cars is a verified automotive brand based in United States on Instagram, with 94.2K followers.
USA TODAY Cars posts on Instagram as @usatodaycars.
USA TODAY Cars has 94,174 followers on Instagram (94.2K) as of Mar 25, 2026.
USA TODAY Cars's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by USA TODAY Cars average 35 likes and 1 comments.
USA TODAY Cars posts about 12 times per week on average.
USA TODAY Cars is registered as a business account on Instagram and is verified.
USA TODAY Cars is categorized as an automotive and tech account in the InstME index, based on the profile's bio and Instagram category across 1,496 posts.
USA TODAY Cars's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,496
1
Avg Views
525
Posts / Week
11.72
Growth Score
0.8 / 100
Engagement
2.14%
Yes. USA TODAY Cars carries the blue verified badge on Instagram.
A sponsored post from USA TODAY Cars is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
