U R T H. is a Home & DIY brand based in Egypt. The account has built 20.5K followers on Instagram. The account has published 153 posts, currently less than one post a week. Posts average 22 likes and 0 comments, an engagement rate of 0.11%.
Urthcairo has built an audience of 20.5K followers on Instagram over 153 posts as a Home & DIY account.
Urthcairo's 0.11% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 272 likes, which reads as an audience that mostly engages through likes.
Lately Urthcairo has been publishing less than one post per week.
The account follows just 3 others against 20.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$72–$130
Based on 20.5K followers and a 0.11% engagement rate, a single sponsored post by Urthcairo is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Egypt, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Urthcairo | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.75% |
| Average likes | 22 | 200 |
| Average comments | 0 | 9 |
| Posts per week | 0.36 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Urthcairo | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.44% |
| Average likes | 22 | 109 |
| Average comments | 0 | 8 |
| Posts per week | 0.36 | 0.64 |
Median values from 342 accounts in Egypt with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
U R T H. is a home & diy brand based in Egypt on Instagram, with 20.5K followers.
U R T H. posts on Instagram as @urthcairo.
U R T H. has 20,548 followers on Instagram (20.5K) as of Sep 14, 2026.
U R T H.'s engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by U R T H. average 22 likes and 0 comments.
U R T H. posts less than once a week on average.
U R T H. is registered as a business account on Instagram.
U R T H. is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 153 posts.
U R T H.'s profile places the account in Egypt. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
153
Avg Comments
0
Engagement
0.06%
A sponsored post from U R T H. is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
