Justin O’Brien is a verified Home & DIY creator on Instagram, tracked in the InstME index with 102.3K followers. The account posts mainly around home & diy and education topics. Justin O’Brien has shared 2,874 posts to date, currently less than one post a week. Engagement runs at 0.95%, or about 934 likes and 39 comments per post.
Urbanfarmer2570 is a Home & DIY account whose 2,874 posts have grown a following of 102.3K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Urbanfarmer2570 posts a 0.95% engagement rate that is above the median of 0.63%.
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Urbanfarmer2570's output runs to less than one post per week.
Estimated sponsored-post value
$360–$660
Based on 102.3K followers and a 0.95% engagement rate, a single sponsored post by Urbanfarmer2570 is worth an estimated $360–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Education
| Metric | Urbanfarmer2570 | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 0.63% |
| Average likes | 934 | 1,415 |
| Average comments | 39 | 30 |
| Posts per week | 0.11 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Justin O’Brien is a verified home & diy creator on Instagram, with 102.3K followers.
Justin O’Brien posts on Instagram as @urbanfarmer2570.
Justin O’Brien has 102,253 followers on Instagram (102.3K) as of Sep 19, 2026.
Justin O’Brien's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Justin O’Brien average 934 likes and 39 comments.
Justin O’Brien posts less than once a week on average.
Justin O’Brien is registered as a creator account on Instagram and is verified.
Total Posts
2,874
Avg Comments
39
Engagement
0%
Justin O’Brien is categorized as a home & diy and education account in the InstME index, based on the profile's bio and Instagram category across 2,874 posts.
Yes. Justin O’Brien carries the blue verified badge on Instagram.
A sponsored post from Justin O’Brien is estimated at $360 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
