anti-bland makeup. born to perform. built in LA.
Outreach This Creator For FreeFollowers
81.2K
Following
351
Total Posts
Engagement Rate
0.15%
Avg Likes
111
Avg Comments
Urban Decay UK & Ireland runs a verified Beauty brand account with 81.2K followers on Instagram. The account has published 1,327 posts, currently around 2 posts a week. Typical posts draw 111 likes and 11 comments, putting engagement at 0.15%.
Urbandecayuki is a Beauty account on Instagram with 81.2K followers and 1,327 published posts.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Urbandecayuki's 0.15% engagement rate is in the bottom quarter (median: 0.57%).
Roughly one in 10 likes comes with a comment, an unusually discussion-heavy audience.
Video content from Urbandecayuki draws about 260.7 views.
Urbandecayuki's output runs to about one post per week.
On audience quality, Urbandecayuki lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 81.2K followers but only 351 accounts followed back, Urbandecayuki shows the ratio of a well-established account.
Estimated sponsored-post value
$280–$530
Based on 81.2K followers and a 0.15% engagement rate, a single sponsored post by Urbandecayuki is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Urbandecayuki | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.57% |
| Average likes | 111 | 134 |
| Average comments | 11 | 12 |
| Posts per week | 1.5 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Urban Decay UK & Ireland is a verified beauty brand on Instagram, with 81.2K followers.
Urban Decay UK & Ireland posts on Instagram as @urbandecayuki.
Urban Decay UK & Ireland has 81,150 followers on Instagram (81.2K) as of Apr 5, 2026.
Urban Decay UK & Ireland's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Urban Decay UK & Ireland average 111 likes and 11 comments.
Urban Decay UK & Ireland posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Urban Decay UK & Ireland's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Urban Decay UK & Ireland is registered as a business account on Instagram and is verified.
1,327
11
Avg Views
261
Posts / Week
1.5
Growth Score
3 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
2.5%
Urban Decay UK & Ireland is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,327 posts.
Yes. Urban Decay UK & Ireland carries the blue verified badge on Instagram.
A sponsored post from Urban Decay UK & Ireland is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
