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317.5K
Following
73
Total Posts
Engagement Rate
0.07%
Avg Likes
199
Avg Comments
On Instagram, Upwork is a verified business account based in United States with an audience of 317.5K. To date Upwork has posted 2,470 times, currently less than one post a week. Engagement runs at 0.07%, or about 199 likes and 28 comments per post.
With 317.5K followers across 2,470 posts, Upwork is one of the business accounts tracked in the InstME index.
Typical engagement for Upwork runs to 199 likes and 28 comments a post, one interaction per 1,399 followers.
The audience comments once per 7 likes on average, an unusually discussion-heavy audience.
Video posts from Upwork average 10.5K views.
Upwork currently publishes less than one post per week.
Upwork keeps its following list short (73) relative to 317.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 317.5K followers and a 0.07% engagement rate, a single sponsored post by Upwork is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Upwork | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 199 | 2,985 |
| Average comments | 28 | 73 |
| Posts per week | 0.4 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Upwork | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 199 | 2,003 |
| Average comments | 28 | 56 |
| Posts per week | 0.4 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Upwork is a verified Instagram brand based in United States on Instagram, with 317.5K followers.
Upwork has 317,478 followers on Instagram (317.5K) as of Mar 25, 2026.
Upwork's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Upwork average 199 likes and 28 comments.
Upwork posts less than once a week on average.
Upwork is registered as a business account on Instagram and is verified.
Upwork's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Upwork carries the blue verified badge on Instagram.
A sponsored post from Upwork is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,470
28
Avg Views
10,498
Posts / Week
0.4
Growth Score
1.4 / 100
Engagement
0.18%
