Live Your Best Upstate Life #upstater DM for feature
Outreach This Creator For FreeFollowers
37.9K
Following
3.1K
Total Posts
Engagement Rate
0.91%
Avg Likes
339
Avg Comments
Reaching 37.9K followers on Instagram, Upstater is a Travel brand based in United States. The account has published 1,354 posts, currently less than one post a week. Typical posts draw 339 likes and 8 comments, putting engagement at 0.91%.
With 37.9K followers across 1,354 posts, Upstater is one of the Travel accounts tracked in the InstME index.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Upstater's 0.91% engagement rate lands below the median of 1.02%.
At one comment per 41 likes, the ratio points to a healthy amount of conversation.
In recent weeks Upstater has kept to less than one post per week.
Estimated sponsored-post value
$130–$250
Based on 37.9K followers and a 0.91% engagement rate, a single sponsored post by Upstater is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Upstater | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.02% |
| Average likes | 339 | 250 |
| Average comments | 8 | 14 |
| Posts per week | 0.54 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Upstater | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.82% |
| Average likes | 339 | 174 |
| Average comments | 8 | 9 |
| Posts per week | 0.54 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Upstater is a travel brand based in United States on Instagram, with 37.9K followers.
Upstater has 37,915 followers on Instagram (37.9K) as of Jul 10, 2026.
Upstater's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Upstater average 339 likes and 8 comments.
Upstater posts less than once a week on average.
Upstater is registered as a business account on Instagram.
Upstater is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,354 posts.
Upstater's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Upstater is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,354
8
Posts / Week
0.54
Growth Score
18.2 / 100
Follower Ratio
12.3×
Engagement
0%
