UPMC is a world-renowned health care provider and insurer with more than 40 hospitals and 800 doctors' offices across PA, MD, and NY.
Followers
19.8K
Following
187
Total Posts
Engagement Rate
0.44%
Avg Likes
78
Avg Comments
UPMC runs a verified Health brand account based in United States with 19.8K followers on Instagram. UPMC has shared 2,337 posts to date, currently around 7 posts a week. Posts average 78 likes and 9 comments, an engagement rate of 0.44%.
Upmchealthbeat is a Health account whose 2,337 posts have grown a following of 19.8K on Instagram.
Compared with 1,016 other Health accounts with 10K–100K followers in the InstME index, Upmchealthbeat's 0.44% engagement rate is below the median of 0.58%.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Upmchealthbeat maintains a rhythm of about 7 posts per week, more than one per day.
With 19.8K followers but only 187 accounts followed back, Upmchealthbeat shows the ratio of a well-established account.
Estimated sponsored-post value
$69–$130
Based on 19.8K followers and a 0.44% engagement rate, a single sponsored post by Upmchealthbeat is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Upmchealthbeat | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.58% |
| Average likes | 78 | 136 |
| Average comments | 9 | 10 |
| Posts per week | 7.12 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Upmchealthbeat | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.47% |
| Average likes | 78 | 102 |
| Average comments | 9 | 8 |
| Posts per week | 7.12 | 0.66 |
Median values from 206 Health accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
UPMC is a verified health brand based in United States on Instagram, with 19.8K followers.
UPMC posts on Instagram as @upmchealthbeat.
UPMC has 19,846 followers on Instagram (19.8K) as of Jul 9, 2026.
UPMC's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by UPMC average 78 likes and 9 comments.
UPMC posts about 7 times per week on average.
UPMC is registered as a business account on Instagram and is verified.
UPMC is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,337 posts.
UPMC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,337
9
Posts / Week
7.12
Growth Score
8.8 / 100
Follower Ratio
106.1×
52.6K
Engagement
0.14%
Yes. UPMC carries the blue verified badge on Instagram.
A sponsored post from UPMC is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
