Dayot Upamecano runs a verified Sports brand account based in France with 1.5M followers on Instagram. The account has published 171 posts, currently around 2 posts a week. Typical posts draw 50,824 likes and 383 comments, putting engagement at 3.5%.
Upamecano has built an audience of 1.5M followers on Instagram over 171 posts as a Sports account.
Upamecano's 3.5% engagement rate is above the median of 1.05% among Sports accounts with over 1M followers, measured across 107 accounts in the InstME index.
Roughly one in 133 likes comes with a comment, an audience that mostly engages through likes.
Upamecano's output runs to about 2 posts per week.
On audience quality, Upamecano lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 407 others against 1.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$18,000–$33,000
Based on 1.5M followers and a 3.5% engagement rate, a single sponsored post by Upamecano is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Upamecano | Cohort median |
|---|---|---|
| Engagement rate | 3.5% | 1.05% |
| Average likes | 50,824 | 29,326 |
| Average comments | 383 | 353 |
| Posts per week | 2.03 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Upamecano | Cohort median |
|---|---|---|
| Engagement rate | 3.5% | 0.56% |
| Average likes | 50,824 | 14,833 |
| Average comments | 383 | 158 |
| Posts per week | 2.03 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Dayot Upamecano is a verified sports brand based in France on Instagram, with 1.5M followers.
Dayot Upamecano posts on Instagram as @upamecano.
Dayot Upamecano has 1,463,891 followers on Instagram (1.5M) as of Jul 10, 2026.
Dayot Upamecano's engagement rate is 3.5%, calculated from average likes and comments per post relative to followers. That is above the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Dayot Upamecano average 50,824 likes and 383 comments.
Dayot Upamecano posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Dayot Upamecano's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
171
Avg Comments
383
Predominantly men · mostly 18–34
Typical for Sports creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
1.68%
Dayot Upamecano is registered as a business account on Instagram and is verified.
Dayot Upamecano is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 171 posts.
Dayot Upamecano's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dayot Upamecano carries the blue verified badge on Instagram.
A sponsored post from Dayot Upamecano is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
