We exist to shape culture through the power of artistry. ⬇️ Stay connected with releases + socials.
Followers
86.4K
Following
884
Total Posts
Engagement Rate
1.76%
Avg Likes
1,510
Avg Comments
On Instagram, Universal Music South Africa is a verified Music brand with an audience of 86.4K. The account posts mainly around music and art topics. To date Universal Music South Africa has posted 1,614 times, currently around 12 posts a week. Posts average 1,510 likes and 11 comments, an engagement rate of 1.76%.
Universalmusicsa shows up in the InstME index as a Music account, 86.4K followers, 1,614 posts.
Universalmusicsa has an engagement rate of 1.76%, which is below the median of 2.47% for Music accounts with 10K–100K followers, based on 17,051 accounts in the InstME index.
The audience comments once per 138 likes on average, an audience that mostly engages through likes.
On average, Universalmusicsa's video content earns 7.1K views.
Universalmusicsa keeps a posting cadence of about 12 posts per week, more than one per day.
Quality checks give Universalmusicsa 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$530–$990
Based on 86.4K followers and a 1.76% engagement rate, a single sponsored post by Universalmusicsa is worth an estimated $530–$990. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Universalmusicsa | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 2.47% |
| Average likes | 1,510 | 535 |
| Average comments | 11 | 35 |
| Posts per week | 11.93 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Universal Music South Africa is a verified music brand on Instagram, with 86.4K followers.
Universal Music South Africa posts on Instagram as @universalmusicsa.
Universal Music South Africa has 86,412 followers on Instagram (86.4K) as of Apr 5, 2026.
Universal Music South Africa's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Universal Music South Africa average 1,510 likes and 11 comments.
Universal Music South Africa posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 0% of Universal Music South Africa's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Universal Music South Africa is registered as a business account on Instagram and is verified.
1,614
11
Avg Views
7,120
Posts / Week
11.93
Growth Score
35.2 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
1.36%
Universal Music South Africa is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 1,614 posts.
Yes. Universal Music South Africa carries the blue verified badge on Instagram.
A sponsored post from Universal Music South Africa is estimated at $530 to $990. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
