Universal Music Africa is part of Universal Music Group 🎧 FREELYM , dispo ici 👇🏾
Followers
280K
Following
138
Total Posts
Engagement Rate
0.12%
Avg Likes
323
Avg Comments
On Instagram, Universal Music Africa is a verified Music brand with an audience of 280K. Content spans music and art. The account has published 5,467 posts, currently less than one post a week. Typical posts draw 323 likes and 8 comments, putting engagement at 0.12%.
With 280K followers across 5,467 posts, Universalmusicafrica is one of the Music accounts tracked in the InstME index.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Universalmusicafrica's 0.12% engagement rate lands in the bottom quarter (median: 1.76%).
The like-to-comment split is roughly 42 to one, indicating a healthy amount of conversation.
Video posts from Universalmusicafrica average 19.2K views.
In recent weeks Universalmusicafrica has kept to less than one post per week.
Universalmusicafrica keeps its following list short (138) relative to 280K followers, as established creators and brands tend to.
Estimated sponsored-post value
$980–$1,800
Based on 280K followers and a 0.12% engagement rate, a single sponsored post by Universalmusicafrica is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Universalmusicafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.76% |
| Average likes | 323 | 4,115 |
| Average comments | 8 | 114 |
| Posts per week | 0.38 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Universal Music Africa is a verified music brand on Instagram, with 280K followers.
Universal Music Africa posts on Instagram as @universalmusicafrica.
Universal Music Africa has 279,968 followers on Instagram (280K) as of Jul 15, 2026.
Universal Music Africa's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Universal Music Africa average 323 likes and 8 comments.
Universal Music Africa posts less than once a week on average.
Universal Music Africa is registered as a business account on Instagram and is verified.
Universal Music Africa is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 5,467 posts.
5,467
8
Avg Views
19,218
Posts / Week
0.38
Growth Score
2.4 / 100
Engagement
0.64%
Yes. Universal Music Africa carries the blue verified badge on Instagram.
A sponsored post from Universal Music Africa is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
